How collaboration is driving progress and delivering circular packaging models

Willemijn Peeters, CEO and founder of Searious Business, talks with Ian Welsh about the evolving landscape of sustainable packaging. They discuss how major brands and retailers can transition to environmentally sustainable packaging solutions that are also financially viable. Willemijn emphasises the importance of a mindset shift towards circular approaches and the role of legislation in driving change.

To continue the conversation, Willemijn will be at the sustainable packaging innovation forum (Amsterdam, 6-7 May). Click here for information on how to get involved.

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