Feedstocks of the future: The role of next-gen materials in circular packaging

When it comes to packaging sustainability, ‘doing less harm’ is no longer enough. Business must look beyond ‘reduce, reuse, recycle’ and adopt solutions that actively contribute to regenerating the planet and its resources. From mycelium to sugarcane to algae, next-generation materials have emerged as a viable solution for reducing the impact of packaging whilst maintaining functionality. Are these material innovations the key to unlocking circular packaging at scale?

In this webinar we assess the latest trends in next-generation packaging materials and the role they play in addressing sustainable packaging challenges. With a focus on functionality, sustainability, affordability, and scalability, our speakers analyses the opportunities, limitations, and trade-offs. We explore:

• Case studies of successful partnerships between brands and material innovators
• What is needed to accelerate the commercialization and adoption of next-gen solutions?
• How can we move from pilot product lines to sustainable packaging at scale?
• Are consumers ready to embrace next-gen packaging? What does effective consumer engagement to close the loop look like?

Hear from:

• Hoa Doan, head of impact & sustainability, Notpla
• Robin Clark, advisor, Notpla (Ex M&S, Tesco and Just Eat Takeaway.com)
• Dr Anne Lamp, CEO and co-founder, traceless
• Marco Macoratti, head of sustainable packaging solutions & circularity for retail brands, Mondi Group

Moderator: Ian Welsh, publishing director, Innovation Forum

Click here to read the Q&A report.

Continue the conversation

Join us at our sustainable packaging innovation forum in Amsterdam on 6-7 May. Across the two days, we’ll bring together key industry players to discuss the sustainable packaging solutions that work for consumers, the environment and business reality. Join the conversation with the likes of Nestlé, Heineken, Tetra Pak, Mondelēz International, The Kraft Heinz Company, EU Commission, TerraCycle and many more. Click here for details on how to get involved.