Liz Hershfield is the Executive Director of COTTON USA™, the export promotion arm of the National Cotton Council of America (NCC).
She joined COTTON USA™ in April 2025. As a non-profit agricultural trade association, COTTON USA™ advances the global reputation and demand for U.S. cotton by promoting its premium value as the preferred fiber for mills, manufacturers, brands, retailers, and consumers worldwide. Liz is also Co-Director of the U.S. Cotton Trust Protocol, where she leads the organization’s global market development and supply chain teams.
With more than 30 years in the fashion industry, Liz has built deep expertise in sustainability, global sourcing, product development, and end-to-end supply chain strategy—alongside a long-standing commitment to U.S. cotton.
She has led transformative supply chain and sustainability initiatives at globally recognized brands including J.Crew, Madewell, Bonobos, and Old Navy, and later founded Green-ish, a consultancy guiding businesses through the complexities of ESG and supply chain management.
Her leadership and vision for sustainable fashion have been widely recognized. Liz received the Textile Exchange Ryan Young Climate+ Award for pioneering a regenerative cotton program that directly supported U.S. cotton farmers. She has also been honored with The Lead’s “The Direct 60” award and named to the Rivet 50 Index for her influence in the denim industry.
