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Linda Bulić

Materials Lead

ASICS

Linda leads material development for ASICS Apparel. She oversees global material development for Running and Tennis, partnering closely with global suppliers, ASICS’s Institute of Sport Science (ISS), and innovation experts to advance performance and sustainable textiles. She is passionate about turning material innovation into meaningful products that benefit both athletes and the environment.

Linda 's sessionsView full agenda

Day 0

Tuesday 28th April 2026

Time

Session title

Session type

14:45 - 17:15

Visit to Brightfiber Textiles

Workshop

17:30 - 18:30

Pre-event networking drinks

Networking

Day 1

Wednesday 29th April 2026

Time

Session title

Session type

09:05 - 09:25

Operationalising collaboration: Turning collective ambition into collective advantage

Independent

Fireside chat

09:25 - 10:00

C-suite priorities: Are quarterly results crowding out long-term survival in the boardroom?

Finisterre | Asket | Sustainabelle

Plenary

10:00 - 10:45

Fair purchasing or failed partnerships? What does real supplier-brand collaboration look like in practice?

Oritain | AGI Denim | MANGO | Ethical Trading Initiative

Case study

10:45 - 11:30

Break and speed networking

11:30 - 12:20

Net-zero: Everyone pays for inaction. Who pays for action?

Marks and Spencer | Soorty Enterprises | Good Fashion Fund | Action Speaks Louder | Sustainable & Social

Plenary

12:20 - 13:00

Workers rights: A 1.5°C world needs a just transition. Can we actually deliver it?

Lindex | Politecnico di Milano | Epic Group

Plenary

13:00 - 14:00

14:00 - 14:45

Breakout round 1

14:00 - 14:45

Price parity: Can next-generation materials ever scale sufficiently to compete with traditional options?

Hyosung | ASICS | Regeneration.VC | Sustainabelle

Breakout

14:45 - 15:30

Breakouts round 2

15:30 - 16:00

16:00 - 16:30

Breakouts - case study round

16:30 - 17:15

Breakouts round 4

17:15 - 18:15

Networking Drinks

Day 2

Thursday 30th April 2026

Time

Session title

Session type

08:00 - 08:50

Coffee catch-up: Brand case studies

09:00 - 10:00

The consumption cyclone: Can circularity fix overproduction?

Hirdaramani Group | Reju | ON | Tapestry | Sustainabelle

Plenary

10:00 - 10:25

Q&A with the European Commission: What do we need to know about the ESPR and the Circular Economy Action Plan

European Commission

Q&A

10:25 - 10:55

Networking break

10:55 - 11:30

Transitioning to regenerative cotton: Impact, opportunity, and operational reality from farm to brand

Turnrow Farm Services | adidas | COTTON USA™ and U.S. Cotton Trust Protocol

Case study

11:30 - 12:10

Circular by design: What might our product development look like if durability and recyclability are prioritised from the start?

PeakPerformance | Alpine Group | Margaret Howell | WRAP

Plenary

11:30 - 12:10

SMEs can’t drive meaningful change because the system favours the giants

The other room

12:10 - 12:45

This house believes (mainstage) - Resale does more to expand consumption and to boost linear production than reduce it

Decathlon | N Brown Group | Sustainabelle

This house believes

00:10 - 00:45

We’re measuring what’s easy, not what’s actually happening — and it’s costing us nature

Sustainable & Social

The other room

00:45 - 01:45

13:45 - 14:10

A just transition: How we can centre waste pickers, not just waste, in the circular economy

Saamuhika Shakti | H&M Foundation | Cradle to Cradle Products Innovation Institute

Plenary

14:10 - 14:50

Breaking the deadlock: Can T2T recycling deliver beyond the pilot phase?

Fashion for Good | PUMA Group | Syre

Plenary

14:50 - 15:25

Emotional durability: Why consumers neglect the clothes they own – and how psychology can help

University of Amsterdam | Zalando | Axel Arigato / Informed Collective

Plenary

15:25 - 15:40

Closing reflections from the next generation of designers

Institut Francais de la Mode | Institut Français de la Mode

Plenary

Contact

For any questions on this event, please contact:

Niamh Campbell

Senior project manager

Izzy Hodgson

Senior partnerships manager, sustainable fashion

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