Pablo Hernandez serves as Vice President of Strategy, Brand, and Innovation at SIERRA, where he drives enterprise-wide transformation by connecting brand strategy, innovation leadership, and sustainability into scalable business growth. He has played a key role in strengthening SIERRA’s presence across global markets, supporting strategic partnerships, and building initiatives that elevate the company’s positioning within the textile industry.
Pablo is the creator and architect of RegenTrace®, SIERRA’s recognized traceability program developed to set new standards for transparency in textiles. Through RegenTrace®, he has advanced a model that helps connect origin, verification, and storytelling, turning traceability into a competitive advantage for brands seeking clarity, credibility, and measurable sustainability. Backed by a professional career in marketing, business development, and corporate strategy and academic grounding at the Yale School of Management; Pablo is widely positioned as a thought leader in brand growth and sustainability within the textile sector.
