- The Digital Product Passport is reshaping how fashion brands think about product data — and the most valuable intelligence goes far beyond compliance.
- This session will show how lifecycle data infrastructure for DPP also unlocks powerful insights on brand performance through the second-hand market.
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When Gen Z buys your products on resale platforms, they send measurable signals about brand loyalty that most companies are not yet equipped to read.
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Using real-world data, we will explore how resale demand reflects primary market strength and how this intelligence can inform product, pricing and brand strategy.
Case study
What to expect from this type of session...
You’ll hear a step-by-step breakdown of a very focused case study. From concept creation and business buy in; to identification of the right partners and implementation; to understanding impact and ROI. Always grounded in a real-world example, these sessions provide clear guidance and action points to take back to your own organisation.
