How cotton learns from other commodity supply chains

Alison Ward, CEO of CottonConnect, talks with Ian Welsh about the durability of cotton supply chains and why apparel brands can gain from working directly with producers to really develop transparency. Representing 75% of all cotton farmers, and with the livelihoods of 350 million people at stake, working with smallholders in particular leads to gains for brands and everyone in the value chain. The keys are helping farmers to diversify their crops, and gain access to markets and finance.

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