How leading brands make packaging material choices: weighing pros, cons, and unintended consequences

In this webinar, we discussed how brands make packaging decisions, balancing cost, performance, and sustainability. We explored the challenges they’ve encountered and how they can adapt their strategies to meet evolving regulations and consumer expectations.

Hear valuable insights from our panel of experts:

• Tahirah King, director, sustainability and R&D operations, Mars Pet Nutrition
• Sergio Perelman, senior vice president, packaging North America, Ferrero

This webinar was moderated by Ian Welsh, publishing director at Innovation Forum.

This webinar was organised in the lead up to the Sustainable Packaging Innovation Forum (Philadelphia, October 29-30). Click here for information on how to get involved.