Packaging shapes performance across the supply chain, yet decisions are often made in isolation – influenced by procurement priorities, sustainability targets, or operational constraints at different points in the system. This can create misalignment, where packaging performs well in one area but drives inefficiencies or added costs elsewhere.
The regulatory landscape is adding to the challenge; from the Extended Producer Responsibility Schemes and EU’s Packaging and Packaging waste Regulation, businesses are having to address their compliance requirements and to rethink how packaging performs.
Join us for a cross-industry conversation bringing together retailers, manufacturers, and packaging experts to understand how organisations are rethinking packaging as a strategic asset and aligning decisions across functions to show the value of packaging.
- Taking a system-wide view: How packaging decisions at one stage of the supply chain impact cost, efficiency, and waste elsewhere
- Reuse in practice: Where reusable transport packaging delivers value, and the operational realities behind implementation
- Designing for automation: How packaging choices can enable or limit automation across distribution and retail environments
- Responding to regulation: What EPR and PPWR mean for transport packaging, and how businesses are adapting their strategies
Confirmed panellists
Additional panellists to be announced.
Senior packaging and sustainability manager – health and wellbeing
Unilever
Kelly Murosky leads Global Packaging and Sustainability for Unilever's Wellbeing Collective, overseeing packaging innovation, circularity, and design for recyclability across brands including Liquid I.V., OLLY, and Nutrafol. In this role, she leads global packaging development and sustainability strategy, advancing solutions that reduce environmental impact while delivering consumer-centric innovation. She holds both a Bachelor's and Master's degree in Mechanical Engineering from the Rochester Institute of Technology and has held packaging development roles at Kellogg's, Keurig Dr Pepper, Seventh Generation, and Unilever. Throughout her career, Kelly has led pioneering sustainability initiatives, including the launch of 100% post-consumer recycled packaging components, refill and reuse platforms, and renewable material transitions. Today, she partners across the value chain to develop packaging solutions that deliver business growth while advancing circularity and environmental sustainability.
Karin is a dynamic, results orientated, innovative leader with extensive global experience in sustainability and environmental management. Recognized for delivering sustainable business solutions for material ESG issues. A successful history of increasing environmental and social improvements, sustained revenue growth, and cost reduction.
Co-founder and chair
Innovation Forum
