PPWR: why it always comes back to data

Leontien Hasselman-Plugge, CEO of Impact Buying, talks with Innovation Forum’s Ian Welsh about how companies are preparing for the EU’s packaging and packaging waste regulation. They discuss how PPWR and EPR are forcing internal collaboration across buying, sustainability and finance teams, and why getting packaging data in order before the August deadline is now a matter of financial urgency.

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Ian Welsh

Co-founder and Chair

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