Collaboration’s positive impact on apparel supply

There’s evidence for mainstreaming of sustainability into clothing value chains, but the challenge remains getting to scale

At Innovation Forum’s sustainable apparel conference, Alison Ward, CEO CottonConnect, spoke with Ian Welsh about the state of play for sustainable apparel supply chains. Ward argues that there is significant brand-led progress – with stretching commitments on fibres – and positive impacts at farm level. The challenge is to engage other parts of the supply chain to develop more transparency and better traceability.