Sustainable Packaging Innovation Forum

10th - 11th March 2026

Amsterdam, Netherlands

Flávio Ferreira

Global Packaging Innovation Director – Capabilities

Reckitt

Flávio Ferreira is Global Packaging Innovation Director at Reckitt, leading long-term innovation with focus on new technologies, formats, and sustainability across the consumer goods industry. He drives strategic partnerships and structural packaging design and oversees packaging excellence globally.

Previously, Flávio served as Head of Regional Packaging for Latin America, strong of an extensive expert background in packaging development and technologies. His cross-functional leadership spans innovation strategy, technical execution, and organizational capability building to advance packaging solutions at scale.

Flavio's sessionsView full agenda

Day 1

Tuesday 10th March 2026

Time
Session title
Session type
09:20 - 10:05
Plenary
10:05 - 10:45
Plenary
10:45 - 11:15
11:15 - 12:00
The flexible problem: Are there really sustainable solutions for flexible packaging? 
LyondellBasell | Mondelēz International | CEFLEX | The Consumer Good Forum
Plenary
12:00 - 12:30
Plenary
12:30 - 13:30
13:30 - 14:30
14:30 - 15:00
15:00 - 16:00
16:30 - 17:30
Day 2

Wednesday 11th March 2026

Time
Session title
Session type
09:00 - 09:40
Plenary
09:40 - 10:30
The circular conundrum: Can regulation drive better practices? 
Dow | United Nations Environment Programme | Tomra
Plenary
10:30 - 11:00
11:00 - 12:00
Reuse at retail scale: Cross-border lessons for interoperable reuse systems 
TerraCycle | Brambles | Fost Plus | Foodstuffs New Zealand | New European Reuse Alliance
Plenary
12:00 - 12:40
Waste pollution and climate action: Innovation across net zero and zero waste 
Vioneo | Merck Life Science | Asahi Europe & International
Plenary
12:40 - 13:40
13:40 - 15:10