The challenge
As regenerative agriculture gains momentum, the challenge lies in scaling practices that restore soil health, reduce emissions, and enhance food production sustainability.
We partnered on a webinar to explore how robust, verified data is transforming RegenAg programs, how companies are using data to make food production more sustainable, and if farmers are reaping the benefits.
Objectives
- Demonstrate how verified, high-quality data can underpin credible regenerative agriculture and carbon farming programmes
- Showcase Agreena’s farmer-centric approach and real-world experience supporting farmers through transition
- Engage food and agriculture companies on the role of data in meeting climate and nature commitments
- Strengthen relationships with existing partners and build new connections across the value chain
Our approach
Using our extensive network across food and agriculture, we worked closely with Agreena to curate a high-calibre panel spanning farmers, global brands, and sustainability leaders. This ensured the discussion reflected real-world perspectives on scaling regenerative and climate-smart agriculture, from on-farm implementation to corporate sustainability strategies.
The inclusion of respected organisations and practitioners helped drive strong registration and engagement, broaden the webinar’s appeal, and position Agreena as a credible, data-driven leader in regenerative agriculture.
Results
Through Innovation Forum’s global network of sustainability professionals, the webinar reached senior decision-makers across food, agriculture, and sustainability functions, generating strong engagement and high-quality conversations around the practical realities of scaling regenerative practices. The session enhanced Agreena’s visibility, credibility, and partnership opportunities across the food value chain.
Participation from Europe, North America, and key agri-food sectors — including FMCG, retail, and food ingredients — reflected growing corporate interest in data-backed approaches to regenerative agriculture and environmental services. With 310 live attendees, the session enhanced Agreena’s visibility, credibility, and partnership opportunities across the food value chain.
The project helped Agreena to:
- Position Agreena as a credible, data-led partner for companies advancing regenerative agriculture, climate-smart farming, and Scope 3 strategies.
- Showcase Agreena’s technology, verification, and farmer-centric approach, reinforcing its thought leadership in regenerative agriculture.
- Engage Innovation Forum’s audience of 40,000+ sustainability professionals, generating new leads and strengthening relationships with global food and agriculture companies.
- Demonstrate tangible results by highlighting on-farm implementation, farmer experience, and the role of verified data in delivering measurable environmental outcomes.
Agriculture
Webinar
Article
