As regenerative cotton becomes a more significant part of sourcing strategies, growing that share depends on verification that holds up to scrutiny and rewards continuous improvement on farms at different stages of transition.
- Which outcome-based measures and farm-level datasets work consistently across different farms?
- How can a common standard reward continuous improvement while giving growers room to adapt to local conditions?
- What proof gives brands the confidence to commit to larger volumes and longer-term contracts with growers?
The panel brings together a grower, brand and COTTON USA™ to examine the data and verification systems regenerative cotton needs to scale, drawing on emerging evidence including the first U.S. Regen™ outcomes report.
Breakout
What to expect from this type of session...
These focused, problem-solving sessions tackle critical business challenges and provide clear and practical outputs.
