Why brands need better data to hit apparel supply chain goals

Tara Luckman, apparel sector expert, and advisor to the US Cotton Trust Protocol, and Dr Mark Sumner from the school of design at the University of Leeds, talk with Ian Welsh about how better data can help business connect with cotton suppliers and farmers. They discuss why a move away from a mass balance approach, and greater traceability, can enable brands to demonstrate to stakeholders how they are meeting impact goals.