Power plays and green claims: what’s really driving fashion today

How Amazon became America’s biggest clothing seller

Article by CNBC

Amazon’s grip on the apparel industry just keeps getting tighter. Amazon’s market share for the apparel and footwear segment reached nearly 13% in 2024, with sales over $67 billion, more than double Walmart’s about $32 billion business, according to a Wells Fargo industry note published in September. The firm expects Amazon’s sales in the category to surpass $72 billion in 2025.

Adidas, H&M among first to ‘Step Up for Nature’

Article by Ecotextile

Fashion giants Adidas and H&M have been named among the first 24 companies to sign up for the Science Based Targets Network’s (SBTN) Step Up for Nature initiative in which firms publicly disclose their journey toward setting science-based targets for nature.

Fashion’s green strategy is making microplastic pollution worse – study

Article by Changing Markets Foundation

Polyester has radically changed fashion, enabling brands to flood the world with more disposable clothing, multiplying waste and pollution. A new laboratory investigation has found that industry’s main response to these environmental problems is making microplastic pollution worse.

Second thoughts on secondhand? Why the resale market is expanding fashion’s carbon footprint

Article by Yale News

Buying and selling unwanted clothes on second hand markets is widely hailed as a sustainable way to reduce the consumption of new clothes and alleviate the environmental damage caused by the fashion industry, one of the world’s most carbon-intensive sectors.

Global Fashion Agenda launches textile waste recycling initiative in Türkiye

Article by Apparel Resources

A new initiative has been launched by Global Fashion Agenda (GFA) to develop textile waste-management systems across the garment industry in Türkiye, as part of a thrust towards circularity and industrial sustainability. Under the programme, named Circular Fashion Partnership: Türkiye, GFA, in collaboration with national lead Rematters and a consortium of partners including Reverse Resources, Closed Loop Fashion and Circle Economy Foundation, will begin work across Türkiye in early 2026. The project is funded by the H&M Foundation.