How to operationalise your approach to deforestation

National Wildlife Federation’s Simon Hall, senior manager for tropical forests and agriculture, talks with Ian Welsh about what the route to getting to grips with deforestation risks can look like. The first step is to get away the reactionary crisis management approach and, rather, take a more mature approach with a supplier engagement programme that includes thoughtful incentives to drive behaviour change.

National Wildlife Federation was a sponsor of Innovation Forum’s recent Future of Food USA conference.

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