How greener marketing counters greenwash

John Grant, writer of the new book Greener Marketing, talks with Innovation Forum’s Toby Webb about how marketing has adapted in the past decade. They discuss why the era of radical millennials, demanding better more sustainable behaviour from companies and their brands and being ever-more suspicious of greenwashing, means there is a need for market disruptions led by marketing that is evolving and, in short, becoming better.

Click here for more information on John Grant and detail of how to get hold of a copy of Greener Marketing.