Business-led behaviour change on plastic packaging

Customers, consumers and suppliers all want to reduce reliance on plastic packaging

Andy Napthine, group marketing controller at UK food producer Cranswick, and Nick Green from Veris Strategies talk with Ian Welsh about how to develop collaborative relationships with suppliers and customers on cutting use of plastic.

Napthine and Green argue that such are the complexities of the plastics-use debate that only an industry wide movement enable the shifts in behaviours necessary. In the food sector at least, there is now strong company-led desire to see real change, they say.