There’s no doubt that pollution of the oceans has really raised public perception of how crucial plastics sustainability is. However, can we get consumers to support good plastic, and not demonise all of it? How do we develop a culture that recognises the inherent value in plastics and move away from a throw away culture? In some respects business is getting this, less so in the general public, particularly in developing economies.
We will discuss the drivers to getting to that point and hear from brands and retailers on what they have done to take a lead on developing the effective processes – eg for separation and recycling – that are required for real sustainability.