Myth-busting and reframing the narrative: How do we get consumers to understand the nuances and the differences.

Clock icon 14:30 - 15:00
There’s no doubt that pollution of the oceans has really raised public perception of how crucial plastics sustainability is. However, can we get consumers to support good plastic, and not demonise all of it? How do we develop a culture that recognises the inherent value in plastics and move away from a throw away culture? In some respects business is getting this, less so in the general public, particularly in developing economies. 

We will discuss the drivers to getting to that point and hear from brands and retailers on what they have done to take a lead on developing the effective processes – eg for separation and recycling – that are required for real sustainability. 

Thumb richard wright

Richard Wright


Behavioural Science Director

Get in touch

For any questions on the conference, please contact:

Natasha Bodnar
Project Manager
+44 (0) 20 3780 7430

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Registration for the conference is currently open. To sign up, you can do so online here or get in touch directly for details of group discounts. 


For more information and to inquire, contact:

Lewis Hudson
Business Development 
+44 (0) 20 3780 7438

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