According to recent research, brands that embrace more sustainable practices now, are more likely to be successful in the long term – but how realistic is this shift? In this session, IFC’s Manufacturing, Agribusiness and Services will highlight its work in fostering a sustainable apparel sector and share how its brand partners are effectively implementing more sustainable practices across their textile value chain. How do you convince the board of the benefits of sustainable initiatives? What are the cost-savings potentials of sustainable investments? How are companies integrating sustainability into company culture and practices starting with the purchasing unit?