What does collaboration around circularity actually look like in practice? When, if at all, will it truly happen?

At present, the textile system still operates in a linear way. Most pieces of clothing are only worn a couple of times and then mostly end up in landfill. Circularity is a closed loop system where garments are designed, sourced and produced with the aim of being recirculated after use. According to a 2017 McKinsey report, implementing the circular economy could save up to $711 billion annually and brands are waking up to this worldwide. The fashion industry in particular, has been talking about circularity for a number of years, but most initiatives have failed to take off. Collaboration has always been hailed as the answer, however, what does it actually look like in practice? Is there a danger that brands rely too heavily on collaboration, and simply push the onus onto others? 

 

This session will take a critical look at what collaboration means in practice, how brands can take part and what’s required to drive circularity forward across the industry.