Brands such as Everlane, Reformation and Patagonia were built on the foundation of sustainability and have these values at their core. Other mainstream companies have released full collections and lines centered around organic, sustainable and recycled fabrics. But what’s prompted these mainstream brands to launch lines with sustainability as a focal point? Have brands noticed a consumer trend and met a marketing opportunity? Or are they taking a lead and encouraging more ethical purchasing?
This session will debate this, and will look at what is likely to drive the next step change in sustainable fashion, the brand or the consumer.