Opening debate: Who is leading who in sustainable fashion – consumers or brands?

Clock icon 09:00 - 10:00
Brands such as Everlane, Reformation and Patagonia were built on the foundation of sustainability and have these values at their core. Other mainstream companies have released full collections and lines centered around organic, sustainable and recycled fabrics. But what’s prompted these mainstream brands to launch lines with sustainability as a focal point? Have brands noticed a consumer trend and met a marketing opportunity? Or are they taking a lead and encouraging more ethical purchasing? 
This session will debate this, and will look at what is likely to drive the next step change in sustainable fashion, the brand or the consumer. 
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Anna Maria Rugarli

VF Corporation

Senior Director, Sustainability & Responsibility, EMEA

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Aiko Bode

Fenix Outdoor Group

Group Chief Sustainability Officer

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Sabine Schlorke

International Finance Corporation

Global Manufacturing Manager

Get in touch

For any questions on the conference, please contact:

Tanya Richard
Project Director
+44 (0) 20 3780 7437

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Registration for the conference is currently open. To sign up, you can do so online here, or get in touch directly for details of group discounts. 


For more information and to inquire, please contact:

Haafizah Khodabocus
Business Development Manager

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